bow to the conventions perpetuated by the fashion industry, has arguably become one of the most prominent of them all.
With an Instagram following of over one million and her gaze staring out from billboards and campaigns, Holliday continues to take the fashion world by storm, challenging some of its most ingrained beliefs about size and appearance. Holliday also signed with London-based Milk Model Management, making history by becoming the first woman of her size and height (UK size 26, 5’5) to be represented by a major agency.
This news was eyed with suspicion by outlets not yet familiar with Holliday who believed the signing was merely a “gimmick”. However, those who predicted interest in her would quickly wane or believed she would resort to losing weight to please casting agents failed to recognise the five-year modelling career she already had under her belt, which includes campaigns with Benefit Cosmetics and Yours Clothing.
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